Privacy Policy Privacy Policy

Wise Baby, LLC (“Wise Baby,” “We,” “Us,” and/or “Our”) operates this website, (the “Website”).  This policy applies to all users of the Website.

PLEASE CAREFULLY READ THIS PRIVACY POLICY.  Your access to and use of this Website is subject to the terms and conditions of this privacy policy (the “Privacy Policy”).


We may modify the terms of this Privacy Policy from time to time, so you should review it frequently.  Each time you visit Our Website, provide Us with information, or log in to Our Website, you are accepting the most current terms of Our Privacy Policy.  You can e-mail Us with any questions regarding this Privacy Policy as

Wise Baby’s Commitment.  Your privacy is important to us. We respect your privacy and are committed to safeguarding any personally identifiable information that you provide through this Website.  We have created this Privacy Policy in order to demonstrate our commitment to providing you with full disclosure as to how We provide services and value to you and how We may utilize the information that you furnish to Us or that We obtain from you through modern technology.  We are constantly reviewing information security measures and safeguards to insure that We comply with industry standards and protect against unauthorized access to your personally identifiable information.

Purpose.  This Privacy Policy describes how your personally identifiable information may be collected when you visit, use or register with Our Website.  It also describes how your personally identifiable information may be used, when it may be disclosed, and the steps We take to prevent its unauthorized use or disclosure.

Consent.  When you access this Website or provide personally identifiable information to Us, you are consenting to the terms of this Privacy Policy.

Permission.  We recognize that the services on Our Website are sometimes used by others on behalf of family members or other third-parties.  If you are using the Website on behalf of another, you represent and warrant that you are fully authorized to provide the information you enter into the Website by that person or persons, and that you have, in each instance, permission or authority to forward that person’s information to a service provider.  You also represent that the individual for whom you are utilizing the Website for, or his or her duly authorized lawful guardian, is aware of your intentions to seek a service provider on their behalf and that they have authorized you to do so.  You further agree to indemnify, defend, and hold harmless Wise Baby and its officers, directors, employees, agents, contractors and shareholders (including attorneys’ fees and costs) from third-party claims or actions that allege you were not permitted or authorized to use or disclose a third-party’s information to us.

Collection of Personally Identifiable Information.  You can browse this Website without telling Us who you are, or by revealing any personally identifiable information such as your name, address, telephone number, or email address.  We will, however, collect such personally identifiable information if you choose to use the Website to do any of the following:  register with the Website; make submission through the Website to Us; submit a request through the Website for more information regarding Wise Baby and/or its products or services; or email, call or otherwise communicate with Us.  If you do submit any information, it will or may be used/ shared as stated in this Privacy Policy or as otherwise permitted by law.

  • If you chose not to provide such information, your participation may be limited.  If, at any time, you would like to cancel your registration, please contact Us through the “Contact Us” page on the Website.
  • Additionally, the Website may also use cookies, action tags, and web beacons and may collect IP addresses to collect information when you visit the Website, recognize you when you return to the Website, and track Website usage for management purposes.  We automatically track this information based upon your behavior on the Website.  This information about your behavior on the Website is used by Us so that We may better serve you and provide the services you wish.  In addition, We may share this information with third-parties.
  • A “cookie” is a very small piece of information that tells Us that you have visited the Website previously.  Our Website will send the “cookie” file to your browser.  If your browser is set to accept cookies, the “cookie” will be stored as a file on your computer’s hard drive, taking up less than 200 bytes of disk space.  The “cookie” acts like an identity card each time you visit the Website.  Only the Website can read the “cookie”; We cannot read “cookies” sent by other websites.
  • An “action tag” or a “web beacon” (also known as a clear gif or a pixel tag) is a method used to track responses or actions by visitors who view certain advertisements or other information on the Website.  Action tags are 1×1 pixel images embedded in a website page that are used to transparently collect information.  We may use action tags to count the number of times that visitors click on a particular banner ad or visit the pages of the Website and to provide information about what products/services are viewed or purchased.  These devices cannot be used to access your personal information.

Use of Personal Information.  We may retain your personally identifiable information in Our database in order to help Us serve you better.

  • We may use your personally identifiable information to respond to your inquiries and requests for information from Us and to contact you in response to your request that We do so.
  • We may use information from you and others to perform research and make sure that We provide the products and services that you want.
  • We may use information from you and others to help Us verify your identity.
  • We may release your information when it is necessary to comply with the law, to enforce Our legal rights, or to protect Us, Our customers, or others.
  • Information about you may be given to third-parties in a manner that does not identify you individually; for example, We may disclose to a third-party the number of users who viewed or purchased a specific product or service without giving the names of these customers.

Security.  Access to the personally identifiable information you provide is limited to Wise Baby employees, contractors, and service providers who need it in order to serve Our users and customers and maintain Our information systems.  We use reasonable security methods to protect all data that We collect and store, including but not limited to personal information, demographic information, and financial information.  However, We cannot and do not insure that Our systems are impenetrable or that data is not intercepted while being transmitted to or from Us over the Internet or by other means.  In the event We sell or transfer all or a substantial portion of Our assets, then We reserve the right to transfer to a third-party any and all data and information that We have obtained or have stored.

Newsletters/Promotions.  By becoming a member or registering with Wise Baby, you may receive emails including special offers and promotions from Wise Baby. You may opt out from receiving these mailings as provided for herein.

Personal Information Related to Children.  This Website is not directed to children under the age of eighteen (18) years.  We do not intend to, or knowingly, collect personal information online from children, and We encourage parents and guardians to monitor children’s on-line activities.  If you believe your child has provided personal information to Us, please contact us immediately at so We can delete it.  If you are under the age of eighteen (18) years, do not provide Us with any personal information.

Changes to This Policy.  Wise Baby reserves the right to revise and modify this Privacy Policy from time to time without notice.  We will always post on the bottom of the Privacy Policy the date that it was last modified.

Opt-Out.  You may opt out of receiving printed or electronic materials at any time by contacting Us at the address shown in the “Contact Us” section of Our Website. You may also request that We stop sharing your personally identifiable information with third-parties.

Disclosure for Legal Reasons.  We may release personal information to third-parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as a physical threat to you or others, a threat to homeland security, a threat to our system or network, or cases in which we believe it is reasonably necessary to investigate or prevent harm, fraud, abuse, or illegal conduct.  In the event that we are legally compelled to disclose your personal information to a third-party, we will make reasonable efforts to notify you unless doing so would violate the law or court order.

Changes in Our Corporate Structure.  If all or part of Our company is sold, merged or otherwise transferred to another entity, the personal information you have provided at this Website may be transferred as part of that transaction.  We will take steps to ensure that, without your consent, any personal information that is transferred will not be used or shared in a manner inconsistent with the Privacy Policy under which it was collected.

Choice of Law and Venue.  This Privacy Policy will be governed by the laws of the State of Missouri and applicable federal law, without reference to the conflicts of law principles of the State of Missouri.  For purposes of any action or proceeding arising out of this Agreement, you hereby consent and submit to the personal jurisdiction of all federal and state courts serving St. Louis County, Missouri, and agree not to raise any objections based on lack of personal jurisdiction of such courts, improper venue in such courts, or inconvenience of the forum.

Affiliate Links.  From time to time The Wise baby uses affiliate links, which means we may receive a small commission from your purchases via certain links on this site.  We only link to and mention products we would suggest no matter the commission.

Modification Date.  This Privacy Policy was last modified on March 23, 2014.